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On A Crusade For Gold

Founded in 2016, Vicbeach Vikings are Geelong's representative rebound beach volleyball team and a founding member of the Rebound Victoria Premier League.

The team brought Pixel Ninja Creative onboard in 2017 to help them explore and develop an enduring brand identity consisting of logos, mascots and player uniforms.

The result of the rebrand helped the Vikings increase their player involvement by more than 300% in two years, with enough players to compete in men's, women's and mixed categories in 2018.

Logo concepts Wordmark concepts
Detailed view of the Vikings logos Logo suite Style Guide for the Vikings
Vikings Volleyball uniforms Detailed view of the uniforms
Mascot Concepts
Vikings player


When we approached the idea of branding our sports team as the Vikings, we only had a few ideas about what we wanted. After talking with Peter, he came back with some amazing ideas and even better sketches. Since the completion of our logos and re branding, we've experienced a massive spike in players, sponsors and people asking how to get involved. A lot of the centres that we compete against are envious of the Vikings design.

Thank you so much for all your efforts on our project and we're hugely grateful for it.
Jamie Miller
President, Vicbeach Vikings
Vikings alternate logo